Our Story
![Early 1920’s – De Boeren Ko-operatieve Molen Maatschapy Beperkt](/media/vg5njq2l/story-01.png?width=470&height=310&rnd=132894156685130000)
7 Western Cape farmers form a co-operative with the aim of creating nutritious and tasty breakfast staples to fuel South Africans with goodness – eventually becoming BOKOMO.
![1929 – Weet-Bix Launches](/media/3htnoqqn/story-02.png?width=470&height=310&rnd=132894156907170000)
Australians Bennison Osbourne and Malcolm MacFarlane form the British and African Cereal Co Ltd. acquiring a disused flour mill in Burton Latimer to start production of a revolutionary new cereal called Weet-Bix.
![1948 – BOKOMO acquires Weet-Bix & Oats](/media/rrhparzk/story-03.png?width=470&height=310&rnd=132894157143700000)
Osborne and Macfarlane travel to South Africa and build a factory in Cape Town to start producing Weet-Bix locally, but eventually decide to sell the brand to BOKOMO.
![Early 1960’s – Maltabela Launches](/media/5endygie/story-04.png?width=470&height=310&rnd=132894157359900000)
BOKOMO launches a new silky-smooth extra-malty sorghum porridge inspired by traditional African grain sorghum porridge.
![1962 – ProNutro Launches to SA Market](/media/iqudtqko/story-05.png?width=470&height=310&rnd=132894157572130000)
Dr. Fox of the Medical Research Institute of Johannesburg identifies a need for a high quality protein food to serve the malnourished population. After years of research, he works with BOKOMO to launch ProNutro – made with balanced proteins that are easily digestible to match our bodies’ needs.
![1980’s – Second Weet-Bix Factory Opens](/media/wt2jy25f/story-06.png?width=470&height=310&rnd=132894157802200000)
BOKOMO opens its second Weet-Bix factory in Atlantis, Western Cape to meet the increased demand. By 1988 Weet-Bix had become the #1 cereal in South Africa.
![1999 - PFG acquires several breakfast brands](/media/cu2hkune/story-07.png?width=470&height=310&rnd=132894158022200000)
Pioneer Foods Groceries acquires Pronutro, Maltabella, Kreemy Meel breakfast food brands, increasing the BOKOMO breakfast portfolio.
![2001 – OTEES & Nature’s Source Muesli join the BOKOMO family](/media/0czbasud/story-08.png?width=470&height=310&rnd=132894158237300000)
OTEES and Nature’s Source bring more variety to the BOKOMO stable to reach new markets.
![2015 – Pioneer Foods launch Schools Breakfast Nutrition Programme](/media/3yvjchto/story-09.png?width=470&height=310&rnd=132894158470570000)
Pioneer Foods launch Schools Breakfast Nutrition Programme to complement the DBE’s National School Nutrition Programme (NSNP) & provide a healthy breakfast to 30 000 schoolchildren in 7 provinces.
![2021/22 - BOKOMO gets a fresh new look](/media/fapfejjp/story-10.png?width=470&height=310&rnd=132894156026170000)
The BOKOMO brand debuts a fresh new look with an updated Brand Identity and CI.
![2021/22 - BOKOMO gets a fresh new look](/media/chhgyddp/story-11.png?width=470&height=310&rnd=132894156246270000)
The BOKOMO brand debuts a fresh new look with an updated Brand Identity and CI.
![Bokomo 100](/media/ju4dvqii/story-12.png?width=470&height=310&rnd=132894156466370000)
Established by seven grain farmers as a co-operative in the early 1920’s, BOKOMO has since developed into a household brand that includes a diverse range of products in including corn flakes, muesli, oats, rusks and other hot porridges - as well as South Africa’s number one breakfast cereal, Weet-Bix.
For the last 100 years BOKOMO has brought the goodness of grains to South African breakfast tables, making every home a place where goodness grows.
At BOKOMO we believe that good food should be made with honest ingredients in a thoughtful and caring way, to be shared and enjoyed together.
![wheat](/dist/images/story/wheat-left.png)
![wheat](/dist/images/story/wheat-right.png)